Agricultural Product Marketing based on Ratings and Reviews (APMRR)

Mining customer product ratings for personalized marketing

With the increasing popularity of Internet commerce, a wealth of information about the customers can now be readily acquired on-line. An important example is the customers’ preference ratings for the various products offered by the company. Successful mining of these ratings can thus allow the company’s direct marketing campaigns to provide automatic product recommendations. In general, these r...

The Effect of Product Ratings on Viral Marketing

In network-based marketing, social influence is considered in order to optimize marketing strategies. Social influence in e-commerce has been studied for more than one and a half decades, to a large extent in the context of product endorsements and chains of recommendations. In this work, we study friends’ influence in social networks exerted through reviews that include rankings, which means t...

Marketing Implications of Online Consumer Product Reviews

Capturing the Stars: Predicting Ratings for Service and Product Reviews

Bloggers, professional reviewers, and consumers continuously create opinion–rich web reviews about products and services, with the result that textual reviews are now abundant on the web and often convey a useful overall rating (number of stars). However, an overall rating cannot express the multiple or conflicting opinions that might be contained in the text, or explicitly rate the different a...

Electronic Word-of-mouth Marketing in E-commerce based on Online Product Reviews

In E-commerce, purchase decisions of consumers are often strongly influenced by people who consumers know and trust, and word-of-mouth (WOM) is the most important factor when consumers are making a purchase decision. Many online consumers tend to wait for the opinions of early consumers before making a purchase decision to reduce the risk of buying products. So numerous E-commerce websites prov...